About Drew

I'm a Philadelphia-based go-to-market specialist who has had a 360-degree experience in early-stage entrepreneurship.

Currently

I'm also an AI Business Fellow at Perplexity and a mentor for the current cohort of startups going through The Founder Institute's Philadelphia program.

Previously

  • Head of E-Commerce @ Birthday.App: I joined the team which helped tens of thousands become that friend who never forgets a birthday. I built a gift market place and lead organic growth efforts.
  • Partner @ Commerce Media Studio: Incubated direct-to-consumer e-commerce and media projects.
  • Business Director @ Jomboy Media: I was the founding business director at what has become a leading independent new media brand in sports. I lead on business matters from the time when "the company" was a single Twitter account, including the development of revenue models, the construction of the e-commerce shop, and digital discovery.
  • Co-Founder and CEO @ Benja Commerce Network: Benja was among the first movers in shoppable media. We built a personalized shopping mobile app, a proprietary ad format, and several direct-to-consumer e-commerce stores. I was responsible for business operations. Benja failed, filing for bankruptcy in 2020. In the aftermath, I've been delivering talks and workshops about the dangers of "fake it 'til you make it" in startup culture.
  • VP of Business Development @ Feathr: I was the first business hire at Feathr, now a leading non-profit marketing platform. I developed the initial revenue plan, formed the sales organization, and lead business efforts.
  • Marketing Specialist @ Color Labs: Color Labs was a video-centric social media platform co-founded by Bill Nguyen and Peter Pham and backed by Sequoia, Bain, and SVB. I helped develop and execute the college campus user-acquisition campaign. Color Labs was acquired by Apple in 2012.
  • Marketing Lead @ Vermont Spirits Distilling Co.
  • Sales & Marketing @ Microsoft

Education and Certificates

  • Project Management Certificate from Google '24
  • CORe from Harvard Business School '21
  • B.A. Business Administration from Vermont State '11