helping you go from zero to one.

helping you go from zero to one.

helping you go from zero to one.

i'm drew, an early-stage startup growth and digital discovery specialist who has had the full 360-degree startup experience. i helped build a company from napkin to $10m+ in revenue, have been around the table when a company is acquired by apple, and been solely responsible for the implosion of a promising adtech company.

i'm currently the head of e-commerce at birthday.app, consulting via commerce media studio, and writing about tech and business.

i'm drew, an early-stage startup growth and digital discovery specialist who has had the full 360-degree startup experience. i helped build a company from napkin to $10m+ in revenue, have been around the table when a company is acquired by apple, and been solely responsible for the implosion of a promising adtech company.

i'm currently the head of e-commerce at birthday.app, consulting via commerce media studio, and writing about tech and business.

i'm drew, an early-stage startup growth and digital discovery specialist who has had the full 360-degree startup experience. i helped build a company from napkin to $10m+ in revenue, have been around the table when a company is acquired by apple, and been solely responsible for the implosion of a promising adtech company.

i'm currently the head of e-commerce at birthday.app, consulting via commerce media studio, and writing about tech and business.

experience

microsoft

sales & marketing

i worked to drive smb / educational adoption of the new versions of windows and office.

2009 - 2011

color labs

marketing specialist

color labs was a photo and video-centric social media platform co-founded by bill mguyen and peter pham and backed by sequoia, bain, and svb.
i developed and executed the college campus user-acquisition campaign ahead of its acquisition by apple in 2012.

2011 - 2012

vermont spirits distilling co.

marketing lead

vermont spirits distilling co. is an award-winning distillery in quechee, vermont. i lead all marketing including digital and on-premise. vtsd became the official spirit of the vermont ski association during my time leading marketing.

2011 - 2013

feathr

vp of business development

i was the first business hire at feathr, which is now the leading non-profit marketing platform. i developed the initial revenue plan, formed a sales team, and lead business efforts.

2013 - 2014

benja

co-founder & ceo

benja was among the first movers in shoppable media. we built an ad format, e-commerce stores, and a personalized shopping mobile app. i was responsible for all business operations.
benja ultimately filed for bankruptcy in 2020 and i was convicted of securities fraud due to misrepresentations i made while fundraising. i now speak about my failures at benja and the dangers of "fake it 'til you make it."

2014 - 2020

jomboy media

founding business director

served as the founding business director on the board of directors at what has become the #1 independent sports media brand.
lead on business matters from napkin-stage including the development of initial models and revenue planning.

2017 - 2020

birthday app

head of e-commerce

i joined the leading birthday mobile app, which helps tens of thousands of people become that friend who never forgets a birthday, to build its gifting marketplace, sourcing and managing key relationships.
i also lead organic growth efforts with an emphasis on search engine and app store optimization. i increased organic search traffic 17x.

2023 - 2024

commerce media studio

partner

in 2020, i launched this startup studo to incubate e-commerce and media projects.
in 2023, we started leveraging our digital discovery expertise in a consulting capacity, helping early-stage projects go from zero to one. we've helped dozens drive sign-ups, downloads, and sales, on the path to their first $1m in revenue.

2020 - 2024

experience

microsoft

sales & marketing

i worked to drive smb / educational adoption of the new versions of windows and office.

2009 - 2011

color labs

marketing specialist

color labs was a photo and video-centric social media platform co-founded by bill mguyen and peter pham and backed by sequoia, bain, and svb.
i developed and executed the college campus user-acquisition campaign ahead of its acquisition by apple in 2012.

2011 - 2012

vermont spirits distilling co.

marketing lead

vermont spirits distilling co. is an award-winning distillery in quechee, vermont. i lead all marketing including digital and on-premise. vtsd became the official spirit of the vermont ski association during my time leading marketing.

2011 - 2013

feathr

vp of business development

i was the first business hire at feathr, which is now the leading non-profit marketing platform. i developed the initial revenue plan, formed a sales team, and lead business efforts.

2013 - 2014

benja

co-founder & ceo

benja was among the first movers in shoppable media. we built an ad format, e-commerce stores, and a personalized shopping mobile app. i was responsible for all business operations.
benja ultimately filed for bankruptcy in 2020 and i was convicted of securities fraud due to misrepresentations i made while fundraising. i now speak about my failures at benja and the dangers of "fake it 'til you make it."

2014 - 2020

jomboy media

founding business director

served as the founding business director on the board of directors at what has become the #1 independent sports media brand.
lead on business matters from napkin-stage including the development of initial models and revenue planning.

2017 - 2020

birthday app

head of e-commerce

i joined the leading birthday mobile app, which helps tens of thousands of people become that friend who never forgets a birthday, to build its gifting marketplace, sourcing and managing key relationships.
i also lead organic growth efforts with an emphasis on search engine and app store optimization. i increased organic search traffic 17x.

2023 - 2024

commerce media studio

partner

in 2020, i launched this startup studo to incubate e-commerce and media projects.
in 2023, we started leveraging our digital discovery expertise in a consulting capacity, helping early-stage projects go from zero to one. we've helped dozens drive sign-ups, downloads, and sales, on the path to their first $1m in revenue.

2020 - 2024

experience

microsoft

sales & marketing

i worked to drive smb / educational adoption of the new versions of windows and office.

2009 - 2011

color labs

marketing specialist

color labs was a photo and video-centric social media platform co-founded by bill mguyen and peter pham and backed by sequoia, bain, and svb.
i developed and executed the college campus user-acquisition campaign ahead of its acquisition by apple in 2012.

2011 - 2012

vermont spirits distilling co.

marketing lead

vermont spirits distilling co. is an award-winning distillery in quechee, vermont. i lead all marketing including digital and on-premise. vtsd became the official spirit of the vermont ski association during my time leading marketing.

2011 - 2013

feathr

vp of business development

i was the first business hire at feathr, which is now the leading non-profit marketing platform. i developed the initial revenue plan, formed a sales team, and lead business efforts.

2013 - 2014

benja

co-founder & ceo

benja was among the first movers in shoppable media. we built an ad format, e-commerce stores, and a personalized shopping mobile app. i was responsible for all business operations.
benja ultimately filed for bankruptcy in 2020 and i was convicted of securities fraud due to misrepresentations i made while fundraising. i now speak about my failures at benja and the dangers of "fake it 'til you make it."

2014 - 2020

jomboy media

founding business director

served as the founding business director on the board of directors at what has become the #1 independent sports media brand.
lead on business matters from napkin-stage including the development of initial models and revenue planning.

2017 - 2020

birthday app

head of e-commerce

i joined the leading birthday mobile app, which helps tens of thousands of people become that friend who never forgets a birthday, to build its gifting marketplace, sourcing and managing key relationships.
i also lead organic growth efforts with an emphasis on search engine and app store optimization. i increased organic search traffic 17x.

2023 - 2024

commerce media studio

partner

in 2020, i launched this startup studo to incubate e-commerce and media projects.
in 2023, we started leveraging our digital discovery expertise in a consulting capacity, helping early-stage projects go from zero to one. we've helped dozens drive sign-ups, downloads, and sales, on the path to their first $1m in revenue.

2020 - 2024

get in touch

working on something interesting? want to talk about early-stage growth?

drop me an e-mail: drew@chapin.io

get in touch

working on something interesting? want to talk about early-stage growth?

drop me an e-mail: drew@chapin.io

get in touch

working on something interesting? want to talk about early-stage growth?

drop me an e-mail: drew@chapin.io