What I'm Working On
Head of E-Commerce @ Birthday.App: I joined the leading birthday calendar app which helps tens of thousands of people become that friend who never forgets a birthday. I was tasked with building its gift marketplace from scratch, sourcing and managing key relationships. I also lead organic growth efforts with an emphasis on search engine optimization and app store optimization.
Commerce Media Studio: In 2020, I launched this startup studio to incubate e-commerce and media projects. In 2023, we started leveraging our digital discovery expertise in a consulting capacity, helping early-stage projects with online reputation management as they go from zero to one. We've helped dozens drive sign-ups, downloads, and sales, on the path to their first $1m in revenue.
Previously
Business Director @ Jomboy Media: I served as the founding business director at what has become the #1 independent sports media brand. I lead on all business matters from the time when "the company" was a single Twitter account, including the development of revenue models, the construction of the e-commerce shop, and digital discovery.
Co-Founder @ Benja Commerce Network: Benja was among the first movers in shoppable media. We built a proprietary ad format, several direct-to-consumer e-commerce stores, and a personalized shopping mobile app. I was responsible for all business operations. Benja ultimately failed, filing for bankruptcy in 2020. I regularly write and speak about my failures and the dangers of "fake it 'til you make it" in startup culture.
VP of Business Development @ Feathr: I was the first business hire at Feathr, which is now the leading non-profit marketing platform. I developed the initial revenue plan, formed a sales organization, and lead business efforts.
Marketing Specialist @ Color Labs: Color Labs was a video-centric social media platform co-founded by Bill Nguyen and Peter Pham and backed by Sequoia, Bain, and SVB. I developed and executed the college campus user-acquisition campaign. The company was acquired by Apple in 2012.
Marketing Lead @ Vermont Spirits Distilling Co.: VTSD is an award-winning distillery in Quechee, Vermont. I lead all marketing (both digital and on-premise) and helped the company become the official spirit of the Vermont Ski Association.
Sales & Marketing @ Microsoft: I worked to drive SMB and educational adoption of the new versions of Windows and Office between 2009 to '11.
Education & Certifications
I earned a Bachelors in Business Administration from Vermont State University, hold a CORe in Economics from Harvard Business School Online, and hold a number of professional certificates from Google.