I’ve spent my professional life in early-stage tech business development, primarily helping build e-commerce and new media companies. I’ve been around the table for the path from napkin-stage to seven-figures in top-line revenue six times.
From its inception in 2017 until the end of 2020, I was the founding business director at Jomboy Media, (a new-media group known for its breakdown videos) which has become the leading independent sports media brand in the United States.
In 2014, I founded Benja, an early-mover in shoppable media advertising. We built a proprietary interactive ad format, a collection of e-commerce stores, and a personalized-shopping mobile app. I lead business development including ideation, project management for the development of multiple technical projects, partnership sourcing and negotiation, and operations. I was named to the 2017 100 People to Watch in Blockchain in recognition of our effort converting the ad network into a blockchain project. Benja ultimately failed, filing for bankruptcy in late 2020, and I was convicted of securities fraud for misrepresentations I made while fundraising.
In 2013, I was the first business hire at Feathr, where I built the initial sales plan, revenue model, and go-to-market strategy.
Prior to that, I:
- Executed marketing campaigns for the Color Labs live video-streaming service on college campuses and tourism locations in New England. Color was acquired by Apple.
- Lead sales and marketing efforts at Vermont Spirits Distilling Co., an award-winning distillery in Quechee, Vermont.
- Worked at Microsoft around the launch of Windows 7 and Office 2010, executing marketing campaigns on college campuses around New England.
My educational background includes several certificates, a degree from Harvard Business School online, and a Bachelors in Business Administration from Vermont State University where I was president of the student body for two terms and was a founding member of the Lyndon Student Investment Group.
I also speak about startup development and enjoy skiing, running, baseball, and volunteering with animal-related non-profits.