I’ve spent my professional life working in business development, primarily centered around early-stage e-commerce and media tech companies.
From its inception in 2017 until the end of 2020, I was the founding business director on the Board of Directors at Jomboy Media, a new-media group which has become the leading independent sports media brand in the United States.
In 2014, I founded Benja, a first-mover in shoppable media advertising. We built an interactive ad network, a collection of e-commerce stores, and a personalized shopping mobile app. I was hands-on in all aspects of business development including ideation, PM for the development of multiple technical projects, partnership sourcing and negotiation, and operations. I was named to the 2017 100 People to Watch in Blockchain for our efforts in converting our ad network into a blockchain project and I wrote a book about the experience. Benja ultimately failed, filing for bankruptcy in late 2020, and I was convicted of securities fraud for misrepresentations I made while fundraising.
In 2013, I was the first business hire at Feathr, where I built the initial sales plan and revenue model.
Prior to that, I:
- Executed marketing campaigns for the Color Labs live video-streaming service on college campuses and high-visibility tourism locations in New England. Color was acquired by Apple.
- Lead sales and marketing efforts at Vermont Spirits Distilling Co., an award-winning distillery in Quechee, Vermont.
- Worked at Microsoft around the launch of Windows 7 and Office 2010, executing marketing campaigns on college campuses around New England.
My educational background includes a degree from Harvard Business School Online, and a Bachelors in Business Administration from Vermont State University where I was president of the student body for two terms and was a founding member of the Lyndon Student Investment Group.
Additionally, I volunteer my time with animal-related non-profits.